Piacenza is the first city in Italy to adopt beacons for tourists and citizens. With the city’s app, users can get real-time info on different attractions and public utilities within the city (including the cathedral, squares, museums, libraries, police stations, events, etc.). An interactive map can help users navigate the city – it works with both GPS and 300 Bluetooth beacons.

This is yet another way beacons are transforming user experiences beyond retail. This is good news for retailers as well. The more beacons are used in movements such as smart cities, the more people will see the benefit of receiving Bluetooth messages.

More info on macitynet.

Image found here.