ProximiTel is a data platform for hotels and retailers. They have over 7 million data points of consumers’ demographics, hobbies, interests, etc. All the data is non-personally identifiable information. Their clients can use beacons to send ads. There are a number of quality beacon managers out there, but their niche market of hotels sets them apart. Hotels are a great place for beacons since travelers are generally looking for things to do and places to eat. Starwood hotels even uses beacons for room access. It would be great to see ProximiTel or another platform applying data for uses beyond customer experience but also for hotel management as well.

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