The Chianti Classico Wine Consortium partnered with Makeitapp to build an app to help visitors explore the region between Siena and Florence. Travelers to this premium wine region will be able to learn all about the history of the region, get tips on wine tasting, see the points of interest and learn about the production process of different wines.’s beacons were used for the project so that users could unlock exclusive content depending on where they are located. Also based on their location, users can get push notifications of vouchers and product insights.

Read more about the project on’s blog.