Airports are a great place for retailers to advertise with beacons. Travelers are on the lookout for a good, quick deal. Beacons have already been considered a success at the Hong Kong International Airport. They are now being used by Coach at the airport’s arrival spaces. Commemorating the brand’s 75th anniversary, a campaign of posters is available as soon as passengers arrive, go to baggage claim in the greeting hall, etc.
Travelers have the chance to win a signature handbag by sharing photos, using the hashtag #CoachPreFall2016. Beacons inside the light boxes communicate with passengers who have WeChat installed and the users can interact by shaking their mobile phone as they walk by the posters.