With a partnership with Accenture, app users will have a more engaging way to tour the gallery. Proximity to different artwork triggers relevant content on phones. Users can also create their tours and share them on social media. They can also access the real-time social media platform of the gallery itself and interact with others in the museum. Data provided by the initiative will help the gallery strategize on improving visitor experience.
Learn more on Accenture’s website.
Image found on Wikipedia Commons.