The Australian Zoo has partnered with Specialist Apps Company for the beacon project. Adelaide’s visitors can get contextual content about animals and conservation work. Beacons are being used as both a way to show visitors practical info such as nearby facilities and as an educational tool, informing people about species facts for example. Their app can be personalized for general visitors, international visitors and student groups and can provide quizzes and games too. The beacon functionality will be launched close to the end of the year.

Read more on CMO.